discover what drives our members
Craig Welch
Interior Architect
“Having a clear understanding of the varied experiences and skill sets of both the individuals and companies within the collective allows us to specifically select the right teams for particular projects. This ultimately allows us to work more efficiently and effectively to achieve the desired result.”
EXPERTISE
Interior design
Design supervision
Workplace
Co-working
Residential
Hospitality
Exhibition
DEGREE
BA (Hons)
AWARDS
Dezeen Interior design studio of the year with Sevil Peach
BS;BP PROJECTS
IWG Signature brand design
Signature Central Park
Battersea Power Station (The Engine Room)
Dustin Group
BIO
Craig has over 28 years of experience in the industry, working the majority with the award winning Sevil Peach Architecture & Design as an Associate on a variety of high quality international projects. During his time with bs;bp He has been involved with projects including IWG’s Signature brand design, lead designer for The Engine Room project at Battersea Power Station London, as well as design supervision on a variety of international co-working projects. Craig started his own studio Craig Welch Design after many years with Sevil Peach and shortly after joined the bs;bp collective. Craig’s experience includes workplace, co-working, residential, hospitality & exhibition design projects with high profile clients such as Vitra, Kvadrat, Microsoft, Novartis, Carl Hansen and IWG.
Craig believes the process is just as important as the final outcome and always with a human-centred approach making sure the end user is always at the heart of the process. By unlocking the potential and finding the heart of the people, the company, the building and the internal space, he takes pride and pleasure in creating environments that the users are proud of.
“Creativity is intelligence having fun!”
– Albert Einstein
What makes me proud
Visiting a completed project and experiencing that the client is taking pride and pleasure in the environment created.
Where my inspiration begins
My inspiration for a project ultimately comes from the client and their aspirations. When we, as designers, become motivated by the client’s ambition then it makes for a successful relationship and ultimately a successful project.
The Engine Room – Battersea Power Station, bs;bp
bs;bp project
Battersea Power Station
3860
m2
2
floors
2023
year
Located on the 3rd floor overlooking the impressive full height south entrance atrium and stunning original brick facade of the redeveloped power station. The business club acts as the central, social, communal heart of the space. The refined cherry wood central platform and surrounding functional volumes provide a variety of flexible work, meeting and social spaces including open high level informal retreats. My responsibilities on the project include project lead, concept design, detail design & client liaison. Continue reading …
Function
Business club, offices, meeting rooms, co-working community
CLient
IWG
LOCATION
London, UK
“Craig provides a personal service making sure the client is always fully informed and part of the design process from conception to completion.”
Challenge
The Carl Hansen exhibition stand was designed to evoke a sense of calm, comfort and clarity. An architectural curtain around the perimeter of the space created soft wave like walls, dividing the stand into generous pockets of space both internally and externally. The pared-back aesthetic provided a neutral canvas and elegant backdrop, unifying the overall expression and letting the individual Carl Hansen & Søn pieces – the heroes of the space – shine.
CLient
Carl Hansen
Location
Milan Salone de Mobile
Function
Exhibition Stand
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Members of bs;bp collective
Petra Keijser: design manager & PA
Rabia Zuberi: interior architect
Ralph Bleeker: financial advisor
Ronald van Vlijmen: interior architect
Roxan Reurslag: interior designer
Studio Sutton
Vivian Lam: interior architect